Moment is leaving ~$245K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
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Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Moment
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: MOMENT10 takes 10% off today
Preview Text: Your 10% off, ready to use
HERO MODULE
Hero Approach: Direct
H1: Drink Your Meditation
Subhead: 10% off, right now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code MOMENT10 at checkout and it takes 10% off your first order. Good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
The Moment Collection (18 Pack) The full sparkling and still lineup in one order; best way to find your flavor
Mood-Boosting Soda Collection (18 Pack) All the botanical sodas built for daily stress relief and focus
Mocktail Collection (18 Pack) Social drinking without the alcohol, the sugar, or the crash
Lychee Mojito (12 Pack) Top-rated flavor with 3,300+ reviews; tropical, refreshing, and easy to love
Strawberry Rose (12 Pack) Fan-favorite with real rose botanicals; lightly sparkling and endlessly reorderable
2
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I used to sit at my desk at the end of another long corporate day with my brain completely fried. Notifications, meetings, a to-do list that never actually got shorter. I had been meditating for years and I knew it helped. With stress, with focus, with just feeling like a person again. But there was no version of that I could realistically fit into a Tuesday afternoon between calls.
So I started researching. I grew up in South Asia, and I'd spent years talking with friends around the world about how different cultures have approached stress and mental clarity for centuries. I wanted something with real ingredients, real science, and no shortcuts.
It took a lot longer than I expected. But what came out the other side was Moment. Adaptogens like L-theanine and ashwagandha, botanically inspired flavors, no caffeine, no added sugar. Something you could actually reach for in the middle of a hard day.
I called it "drink your meditation" because that's the closest thing I have to an honest description.
If any of that sounds like what you've been looking for, your welcome code MOMENT10 is still active for the next 14 days. Use it on any first order at drinkmoment.com.
Hit reply if you have questions. I actually read these.
– Aisha
CEO & Founder, Moment
3
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INBOX MODULE
Subject Line: Calm isn't a feeling, it's a formula
Preview Text: The calm focus thing is real. Here's why
HERO MODULE
Hero Approach: Curiosity
H1: Calm Is a Science
Subhead: Not a feeling. A formula.
Cta Button: See How It Works
MODULE 2: TRANSITION COPY
Most functional drinks are flavored water with a marketing budget. Moment is built differently, and this is the short version of why.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Things That Actually Matter
Infographic: Checklist
- L-theanine and ashwagandha. Two of the most studied adaptogens on the market, both linked to measurable reductions in stress and sharper focus
- Zero caffeine. No spike, no crash, no jittery afternoon you have to push through
- No added sugar. Sweetened with erythritol, luo han guo, and stevia; nothing artificial
- Botanical flavors only. Hibiscus, rooibos, tulsi, lychee, mango; real ingredients you can actually read
- Effects that compound. Adaptogens build with daily use; the longer you stay consistent, the more you feel it
- As seen on Shark Tank. National credibility, independently validated
Products Shown
- The Moment Collection (18 Pack). The best first order; covers sparkling, still, and everything in between
- Botanical Tea Collection (18 Pack). The still, wind-down format for evenings or slower mornings
- Pineapple Electric (12 Pack). Adaptogens plus electrolytes; hydration that actually does something
4
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INBOX MODULE
Subject Line: MOMENT10 dies in 9 days
Preview Text: Still working, still 10% off
HERO MODULE
Hero Approach: Direct
H1: Your Code Still Works
Subhead: Use MOMENT10 before it goes
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your 10% off is still sitting there. Nine days until it expires. Here are some of the most popular ways people start.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where Most People Start
The Moment Collection (18 Pack) Sparkling and still in one box; the easiest way to figure out what you love
Mood-Boosting Soda Collection (18 Pack) The daily ritual starter pack; botanical sodas built for focus and stress relief
Lychee Mojito (12 Pack) The top-rated flavor; 3,300+ reviews and most people's permanent reorder
Blackberry Lavender (12 Pack) The wind-down pick; lavender-forward and genuinely calming
Mocktail Collection (18 Pack) The social swap; adaptogens in a non-alcoholic sparkling format
5
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INBOX MODULE
Subject Line: Read the label on your current drink
Preview Text: Here's what's actually inside them
HERO MODULE
Hero Approach: Question
H1: What Are You Drinking?
Subhead: Read the label. Then read ours.
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most drinks in this category look like Moment on the shelf. They're not.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Moment vs. The Typical Functional Drink
Infographic: Table
- Caffeine. Moment: none | Typical: often caffeinated; spike and crash included
- Added sugar. Moment: zero (erythritol, stevia, luo han guo) | Typical: 10–30g per can
- Active ingredients. Moment: L-theanine and ashwagandha, both science-backed | Typical: mostly flavoring, minimal function
- Artificial flavors. Moment: none; botanical and fruit-based only | Typical: common across mainstream brands
- Effect over time. Moment: compounds with daily use; measurable over weeks | Typical: one-time or no measurable effect
- Mission. Moment: 1% of profits to mental health nonprofits | Typical: rarely cause-aligned
- Flavor formats. Moment: sparkling, still, mocktail, tea, electrolytes | Typical: limited; flavor-forward only
Products Shown
- Mood-Boosting Soda Collection (18 Pack). All the botanical sodas in one order
- Mocktail Collection (18 Pack). The non-alcoholic alternative that actually delivers
- Pineapple Electric (12 Pack). Hydration plus adaptogens; a category most drinks don't touch
6
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INBOX MODULE
Subject Line: 3,302 reviews on one flavor alone
Preview Text: Real words from real customers
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Take theirs
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Here's what customers say after a few weeks with Moment. Across taste, stress, focus, and everything in between.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Actually Notice
Infographic: Numbered List
- "I have been having it for a month and have seen a huge change to my overall health and stress levels.". Stanley (on whether it actually works over time)
- "The taste is exquisite and refreshing, and I genuinely feel like it gives me more clarity and focus when I work.". Maria (on taste and real mental effect)
- "This drink is a welcome change from the sweetened bubbly drinks that I am used to. There is no added sugar.". Rosie (on switching from mainstream sodas)
- "It's like the feeling you have after a gentle yoga class. Blissful.". Kristen (on what calm focus actually feels like)
- "I have one first thing in the morning and another when the day starts getting really crazy.". Sarah (on building it into a daily ritual)
- "This is such a nice way to get those added adaptogens in to help with stress relief. The flavor is natural, soft, and refreshing.". Katie (on flavor quality and what it's doing for stress)
Products Shown
- The Moment Collection (18 Pack). The starting point; sparkling and still so you find your preference fast
- Strawberry Rose (12 Pack). The fan-favorite single flavor worth committing to
- Botanical Tea Collection (18 Pack). The still format that winds you down without anything artificial
7
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INBOX MODULE
Subject Line: Midnight, then it's gone
Preview Text: MOMENT10 expires at midnight. That's it.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone at midnight
Cta Button: Use MOMENT10 Now
MODULE 2: TRANSITION COPY
MOMENT10 expires tonight. After midnight, the 10% off is gone and we won't be reissuing it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before It Expires
The Moment Collection (18 Pack) The best first order if you haven't decided yet; covers every format
Lychee Mojito (12 Pack) The most-reviewed flavor; start here if you want something easy to love
Mood-Boosting Soda Collection (18 Pack) The daily ritual pack; this is how most regulars got started
Blackberry Lavender (12 Pack) Calming and low-commitment; easy to work into any part of your day
Mocktail Collection (18 Pack) The social swap; adaptogens with a sparkling mocktail format
8
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Hey. Just wanted to reach out personally before your welcome code goes away for good.
If something put you off. The price, not knowing which product to start with, just not the right time. I get it. No pressure at all. Not every moment is the right moment, and I'd rather you come back when it makes sense than feel pushed into something.
But if you've been sitting on it and just haven't pulled the trigger yet, I want to make sure you have everything you need. Most people start with The Moment Collection because it covers sparkling and still and lets you figure out what you like before committing to a single flavor. If you have questions about any of the products or what to expect in the first week or two, hit reply. I read these.
Your code MOMENT10 is good until tonight. After that it's gone. I can't bring it back after the window closes.
Either way, I'm glad you found us.
– Aisha
CEO & Founder, Moment
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.